Dr. Squatch Introduces Natural Body Wash to Personal Cleanser Portfolio

Organic soap maker Dr. Squatch knows its customers’ adoration of its signature cold processed briccs (or bar soap). But now, consumers can lather up with body wash.

Dr. Squatch has introduced a natural body wash to its personal cleanser portfolio.

With over 50% of men unaware of the ingredients in their current body wash, per brand research, Dr. Squatch says it’s on a mission to educate and elevate the grooming experience. The brand’s new body wash is made with over 98% natural ingredients, including coconut-derived components that hydrate skin and maintain moisture throughout the day. The brand’s formula is free from synthetic cleansers, allergens, sulfates, parabens and phthalates.

Helping the 97% of men who want longer-lasting, manly scents with superior moisturization per its market research, Dr. Squatch’s body wash is made with a patented real scent-lock technology in four unique scents that appeal to the outdoorsman: coconut castaway, wood barrel bourbon, pine tar and fresh falls.

Dr. Squatch’s natural dermatologist-tested body wash is non-irritating and available in exfoliating and non-exfoliating formulas.

Dr. Squatch is also launching the Squatch Scrubber, a grooming tool that pairs with the new Natural Body Wash to effortlessly lather and gently exfoliate. The Squatch Scrubber is available on its own for $19, or with purchase of an 8oz four-pack or 14oz two-pack for $9.50.

The Natural Body Wash is available to purchase here in a 14oz two-pack ($30), 8oz four-pack ($40), or as an individual bottle ($15).

Products are available across the US on Amazon, drsquatch.com and retailers nationwide. International customers in Australia, the UK, the EU, Germany and Canada can purchase directly from the brand online.